STN took over all @tbsnetwork handles for lead-up, show day and post coverage of the 2017 iHeartRadio Music Awards.
CREATIVE
A team of STN producers ideated a social strategy that would align with both the iHRMA's linear narrative and the @tbsnetwork's social audience.
Pre-Produce Content
STN pre-created all produced content to be pushed out during the LIVE show including Twitter copy, “UP Next” performance GIF’s and Countdown GIFs.
Rehearsals
A week leading into the Awards show, the STN team did multiple rehearsals to ensure a seamless execution on-site.
Show Time!
STN’s 14-person team hit the ground running and were involved in every aspect of the iHRMA’s production, including: Red-Carpet Instagram Coverage, Backstage Instagram Coverage, Broadcast Linear Injects, Facebook LIVE from the Red-Carpet, Produced Red Carpet Content, Produced Backstage Content, Community Management, Running the @tbsnetwork Instagram, Facebook and Twitter handles
