Client: Twitter

Services: Real-Time On-Site Content

Event: Mayweather - McGregor


STN Digital was presented with an opportunity to partner with Twitter and SHOWTIME for a red carpet activation at the much-anticipated Floyd Mayweather vs Conor McGregor fight in Las Vegas. The lead-time for the project was roughly (1) week, but you wouldn't be able to tell by looking at the final product.

  • STEP 1: Creative

STN mocked up (3) completely different concepts just days after the initial inquiry, and sent them to Twitter for final approval.

Once the concept was confirmed (parallax slider capturing the subject with slow-motion cuts), STN and Twitter collaborated on KPIs for the content output, ensuring that all objectives were hit in the final product.

STEP 2: Lock-In Assets 

STN sourced materials from a variety of vendors to create a faux boxing ring set with dramatic effects on a 10×20 footprint.

STEP 3: Execute On-Site

Without access to the space until the day of the event, STN built the set, rehearsed, shot mock-ups and troubleshot potential workflow snags for (8) consecutive hours in advance of the red carpet opening.

The Final Product