UFC

UFC 214

Original content creation, video editing, live event coverage, statistical analysis.

STN was tasked with creating an exciting and well-rounded campaign to cover all social aspects of UFC 214. The project included content such as animations, motion graphics, video highlights, Instagram stories and infographics.

CREATIVE

STN held several creative brainstorms to strategize what type of content would be most successful and what social media trends were most popular that could relate to UFC’s social demographic.

CONTENT LIBRARY

Animations created using audio clips from the main fighters, nods to pop culture and exciting hype videos were elements used to create buzz leading up to the event.

FIGHT NIGHT LIVE CONTENT

 Infographics, video overlays, stylized Instagram stories, live replays and GIFs were created throughout UFC 214 to provide a dynamic real-time social environment.